Santa Cruz Life and Health

Santa Cruz Life and HealthBrand Identity Research & Audit Our market research and comprehensive industry audit revealed that the world of MediCare Health Insurance was lacking in visual consistency and thoughtful branding. Without a standard industry playbook to start from, we looked to the equity of the strong services provided. Communicating the Real Value Inspired by the diverse success stories ...

Hardware Concepts

Hardware ConceptsBranding + Web Design + Photography A Brand New Logo for a New Beginning In 2020, Hardware Concepts move to a brand new building in Pacific Grove after 20 years. A brand whose mission is to create easy access and an enjoyable experience of shopping for door hardware. The original logo was the name set in Times NewRoman. The ...

North Tahoe Preservation Alliance

North Tahoe Preservation AllianceBrand Identity + Website A Bold New Outlook for North Tahoe Preservation Alliance The North Tahoe Preservation Alliance (NTPA) approached Casella Creative to design a new website in support of a new focus on preserving North Lake Tahoe for future generations. We helped NTPA make an important step toward narrowing the over development on the North Shore. ...

Arthritis Research Coalition

Arthritis Research CoalitionBrand Identity The Arthritis Research Coalition’s goal is to improve the quality of people living with arthritis through funding, research and education. The most compelling reason for taking on this project was, all funds raised go directly towards research. These short round line segments convey friendly distinctive font characters. Merely hidden in the negative space of the acronym ...

Robertson Insurance

Robertson InsuranceBrand Identity & Website After creating the first website back in 2008, we updated the website to a more modern look. The backbone of the site was HTML/ JavaScript. The site incorporated usability on all mobile devices and drone imagery. The end result was a simple to use website that gave them a solid web presence. Robertson Insurance is ...

Recovery Pak

Recovery PakBranding + Packaging Brand Guidelines Packaging Rational Recovery Pak goal is to end opioid dependency and abuse. So it turns out a mixture of Advil and Tylenol can replace the need for opioids. So we designed a post-op care package the doctor gives to the patient. It allows the patient to keep the medications all in one place while ...

Monterey Spine and Joint

Monterey Spine and JointBranding + Naming Consistently communicating your brand can provide significant value to your orthopedic practice. Monterey Spine and Joint has set out to create the first orthopedic urgent care service in Monterey county. They needed to create brand differentiation from their other brands...so we incorporated the running man which has been in use for over 15 years. ...

Concentric Power

Concentric PowerBranding + Website + Photography Concentric Power is the next generation provider of energy products. Its primary focus is manufacturing and deployment of high-efficiency energy modules for onsite electric power generation. Casella Creative was hired to brand them. We started with concentric circles symbolizing the overlapping disciplines of engineering, operations, maintenance, and finance expertise. We carried the motif of the overlapping ...

SP2 Life

SP2 LifePowerPoint Pitch Deck We know what a perfect pitch deck looks like. At Casella Creative, our approach to investor decks is to make a case so convincing, your investors  can’t resist the opportunity. The secret is making a good lasting impression.  We always aim to prove your case beyond a reasonable doubt—with compelling design and thoughtful messaging. We created ...

AlterG

AlterGIllustration + Tradeshow Collateral AlterG  is an ongoing client that calls on Casella Creative for a variety of projects from Illustrations, unique tradeshow collateral, internal and external  documents.  Below are the examples of high end water bottles to multipage eBooks. All of these projects had short deadline and quick turnarounds....something we specialize in. About AlterG - Anti-Gravity Treadmills with patented ...