Arthritis Research Coalition

Brand Identity

The Arthritis Research Coalition is also thrilled to unveil their new logo, created with one goal in mind: to raise awareness and funds for arthritis research. The clean, modern design features short round line segments that give the typography a friendly, approachable feel. But the real genius of the logo lies in its negative space, where a subtle ball and socket joint representation can be seen – a powerful symbol of the very condition the organization aims to combat. With this striking new logo, the Arthritis Research Coalition is poised to make an even bigger impact on the lives of those living with arthritis.