Santa Cruz Life and Health

Brand Identity

Research & Audit

Our market research and comprehensive industry audit revealed that the world of MediCare Health Insurance was lacking in visual consistency and thoughtful branding. Without a standard industry playbook to start from, we looked to the equity of the strong services provided.

Communicating the Real Value

Inspired by the diverse success stories of Seniors looking for Health Care, we developed a Logo that highlighted the importance of trust and a guiding way rather than program features or benefits. From Medicare to Covered CA, we represented a variety of meaningful life scenarios to express the real value behind finding a helping hand through the rough seas of health care.