North Tahoe Preservation Alliance

Brand Identity + Website

A Bold New Outlook for North Tahoe Preservation Alliance

The North Tahoe Preservation Alliance (NTPA) approached Casella Creative to design a new website in support of a new focus on preserving North Lake Tahoe for future generations. We helped NTPA make an important step toward narrowing the over development on the North Shore.

A Compelling Digital Story

While the team at NTPA had a strong vision, they were in need of a strategic partner who could build a clear, concise, and compelling digital experience. Together, we crafted a story that outlined the problem facing the growth of North Tahoe. To capture this delicate balance, We paired a bold san-serif typeface with a rich color palette and unique flat illustrations. The overall web design effect creates a sense of warmth and visual momentum as the visitor scrolls throughout the experience.