Brand Identity + Website
The North Tahoe Preservation Alliance (NTPA) approached Casella Creative to design a new website in support of a new focus on preserving North Lake Tahoe for future generations. We helped NTPA make an important step toward narrowing the over development on the North Shore.
While the team at NTPA had a strong vision, they were in need of a strategic partner who could build a clear, concise, and compelling digital experience. Together, we crafted a story that outlined the problem facing the growth of North Tahoe. To capture this delicate balance, We paired a bold san-serif typeface with a rich color palette and unique flat illustrations. The overall web design effect creates a sense of warmth and visual momentum as the visitor scrolls throughout the experience.
