Monterey Spine and Joint

Branding + Naming

Consistently communicating your brand can provide significant value to your orthopedic practice. Monterey Spine and Joint has set out to create the first orthopedic urgent care service in Monterey county. They needed to create brand differentiation from their other brands…so we incorporated the running man which has been in use for over 15 years.

We used red to signify a sense of urgency. The final deliverable was a single page brand guide establishing the practice’s recognition in the market. The simple mark will be used for years to come.