Monterey Spine and Joint

Branding + Naming

Maximizing the impact of your orthopedic practice is critical to success. That’s why Monterey Spine and Joint took their branding to the next level by creating the first-ever orthopedic urgent care service in Monterey County. To differentiate from their competitors, we utilized their longstanding symbol of the running man, while incorporating a bold red color to create a sense of urgency and highlight their unique value proposition.

Our team at Casella Creative developed a comprehensive brand guide that establishes the practice’s recognition in the market, using the new single-page mark that will be used for years to come. By consistently communicating their brand, Monterey Spine and Joint is now positioned to attract and retain patients seeking top-quality orthopedic care. Let us help you elevate your brand identity and grow your practice today.