At Casella Creative, we’re passionate about helping businesses in all industries build strong, memorable brand identities that truly stand out from the competition. That’s why we were thrilled to partner with Robertson Insurance, a leading insurance agency in Selma, CA, on a complete rebranding and website redesign project in 2021.
Our goal was to create a fresh, modern look and feel that would reflect Robertson Insurance’s commitment to providing exceptional customer service in both residential and commercial accounts. To achieve this, we started by designing a new logo that combined a shield, representing strength and protection, with a house and an office building. The color scheme of orange, gold, and black was carefully chosen to be both distinctive and reflective of the gold standard of customer service that Robertson Insurance is known for.
From there, we developed a comprehensive business system that incorporated the new logo into all of Robertson Insurance’s marketing efforts, including new business cards and billing invoices. And to tie it all together, we designed a new website that was both visually stunning and highly functional, incorporating usability on all mobile devices and even incorporating drone imagery to showcase the beauty of the surrounding Central Valley.
The end result was a simple yet powerful website that gave Robertson Insurance a solid web presence and a brand identity that truly represented their commitment to excellence. If you’re looking to take your brand to the next level, look no further than Casella Creative. Contact us today to learn more about our services and how we can help you achieve your goals.