Robertson Insurance is a leading insurance agency in a small central valley town, Selma, CA. They requested a new corporate identity . The company is known for providing a high level of customer service in both residential and commercial accounts. Our logo combined a shield, representing strength and protection along with a house and an office building. Finally, the color combination of orange, gold, and black was chosen to be distinctive and reflect the gold standard of customer service. The new logo became the basis for all marketing efforts including new business cards and billing invoices, and served as a cornerstone for the new website that we designed.