Concentric Power is the next generation provider of energy products. Its primary focus is manufacturing and deployment of high-efficiency energy modules for onsite electric power generation. Casella Creative was hired to brand them. We started with concentric circles symbolizing the overlapping disciplines of engineering, operations, maintenance, and finance expertise. We carried the motif of the overlapping circles throughout every touch point. We built the identity system and wrapped all of their field trucks. We carried their brand over to the website utilizing drone photography.