Categories Archives
Design
SIMPLIFYING WEBSITE CREATION FOR AG BUSINESS
Running an agricultural business website isn’t just about selling your goods and services — it’s also about providing value to potential customers. It’s the foundation of engagement and the next best thing to reality. In most cases, a website is more efficient, friendly, faster, and provides customers with a no-pressure sales environment. The growth of your business is a click ...
CREATING STRONG BRANDS FOR AGRICULTURE
A compelling vision by an effective leader is the foundation of the greatest brands in the world. New ideas, enterprises, and products are created by individuals who can imagine what others can’t see. They tend to deliver what they believe is possible. It just takes VISION, AUTHENTICITY, AND DIFFERENTIATION Download Free White Paper Free Branding Advice. Join our newsletter. #mc_embed_signup{background:#fff; ...
THREE KEYS OF AGRICULTURE BRANDING
In short, branding refers to the elements that define the image, ethos, and tone of your company and its products. Think about iconic brands like Carhartt, John Deere, or Whole Foods. Hear or see those names and you’ll instantly know what the brand truly stands for. Here are three pillars of branding advice. 1. KNOW YOUR AUDIENCE 2. EVERYTHING COUNTS ...
Legos for Tradeshows
This is one of the most challenging and rewarding projects we've worked on. The project was to create a trade show giveaway with a long shelf life. Legos seemed like a logical solution, because of the modularity of the client's product. Manifesting this idea into a feasible cost effective project was a major design challenge. The first step was to ...
Jake Burton will be missed
One of my favorite interviews With Jake Burton.
Carmel Drone Reel 2018
I’ve searched the Monterey County coast to capture epic moments from my drone. Here is a short clip of of some of those moments.
Ending Opioid Abuse
Stopping the opioid crisis with design thinking in education.
Branding at Tradeshows
Ten years ago it took thousands of dollars to create a strong brand presence at tradeshows. With the advent of digital printing in the accessibility of so many products today, it's really affordable to showcase your brand at your next tradeshow. One of our clients, Spartan Science hired Casella Creative to produce a cost effective brand experience at the up ...