Santa Cruz Life and Health

Santa Cruz Life and HealthBrand Identity Research & Audit Our market research and comprehensive industry audit revealed that the world of MediCare Health Insurance was lacking in visual consistency and thoughtful branding. Without a standard industry playbook to start from, we looked to the equity of the strong services provided. Communicating the Real Value Inspired by the diverse success stories ...

Hardware Concepts

Hardware ConceptsBranding + Web Design + Photography A Brand New Logo for a New Beginning In 2020, Hardware Concepts move to a brand new building in Pacific Grove after 20 years. A brand whose mission is to create easy access and an enjoyable experience of shopping for door hardware. The original logo was the name set in Times NewRoman. The ...

North Tahoe Preservation Alliance

North Tahoe Preservation AllianceBrand Identity + Website A Bold New Outlook for North Tahoe Preservation Alliance The North Tahoe Preservation Alliance (NTPA) approached Casella Creative to design a new website in support of a new focus on preserving North Lake Tahoe for future generations. We helped NTPA make an important step toward narrowing the over development on the North Shore. ...

Arthritis Research Coalition

Arthritis Research CoalitionBrand Identity The Arthritis Research Coalition’s goal is to improve the quality of people living with arthritis through funding, research and education. The most compelling reason for taking on this project was, all funds raised go directly towards research. These short round line segments convey friendly distinctive font characters. Merely hidden in the negative space of the acronym ...

Robertson Insurance

Robertson InsuranceBrand Identity & Website After creating the first website back in 2008, we updated the website to a more modern look. The backbone of the site was HTML/ JavaScript. The site incorporated usability on all mobile devices and drone imagery. The end result was a simple to use website that gave them a solid web presence. Robertson Insurance is ...

AlterG

AlterGIllustration + Tradeshow Collateral AlterG  is an ongoing client that calls on Casella Creative for a variety of projects from Illustrations, unique tradeshow collateral, internal and external  documents.  Below are the examples of high end water bottles to multipage eBooks. All of these projects had short deadline and quick turnarounds....something we specialize in. About AlterG - Anti-Gravity Treadmills with patented ...

SportsTech Brochure

Sparta ScienceCatalog + Tradeshow Booth Sparta science hired Casella creative to tell the story about their innovative sports science. They have worked with all kinds of professional athletic organizations analyzing sports movements to reduce injuries. We chose to express that story in a simple pocket-size handout. The brochure was mostly driven by photos and elegantly  condensed bullets  allow the reader ...

LIM Innovations

LIM InnovationsCatalog + Product Photography + Packaging Lim Innovations has been selling an above-knee socket for about a year and a half. After an extraordinary amount of research and design, they released their second product, a below-knee version. They needed a catalog that would visually explain the functionality and modularity of each product. We used clean crisp product photography to explain ...

LIM Innovations

LIM InnovationsCorporate Branding Manual One of our biggest clients, LIM Innovations had to start from scratch with their brand. We began with a blank canvas and a plethora of market research. We have designed every touch point from packaging, logo design, branding style guides, website  and product photography. We initially had three months to create the branding for the launch ...

U.S. Department of Energy

U.S. Department of EnergyAnnual Report Design Concentric Energies hired Casella Creative to convey information originating from the / U.S. DOE that  was extremely complex and hard to digest. We were able to reformat a tremendous amount of raw data into a series of 3 volumes and also developed 30 color charts for each report. The goal of this project was ...