Santa Cruz Life and HealthBrand Identity Research & Audit After conducting a thorough market research and industry audit, our team discovered a significant gap in the visual consistency and branding of Medicare Health Insurance. We recognized the need to create a brand identity that truly resonated with seniors and effectively communicated the value of our service. To achieve this, we ...
Hardware ConceptsBranding + Web Design + Photography A Brand New Logo for a New Beginning Exciting news from Hardware Concepts! After 20 years of providing top-quality door hardware, they've recently moved to a brand new building in Pacific Grove - and they're celebrating with a brand new logo to match. While the original logo was clean and straightforward, the new ...
North Tahoe Preservation AllianceBrand Identity + Website A Bold New Outlook for North Tahoe Preservation Alliance The North Tahoe Preservation Alliance (NTPA) approached Casella Creative to design a new website in support of a new focus on preserving North Lake Tahoe for future generations. We helped NTPA make an important step toward narrowing the over development on the North Shore. ...
Arthritis Research CoalitionBrand Identity The Arthritis Research Coalition is also thrilled to unveil their new logo, created with one goal in mind: to raise awareness and funds for arthritis research. The clean, modern design features short round line segments that give the typography a friendly, approachable feel. But the real genius of the logo lies in its negative space, where ...
Robertson InsuranceBrand Identity & Website At Casella Creative, we're passionate about helping businesses in all industries build strong, memorable brand identities that truly stand out from the competition. That's why we were thrilled to partner with Robertson Insurance, a leading insurance agency in Selma, CA, on a complete rebranding and website redesign project in 2021. Our goal was to create ...
AlterGIllustration + Tradeshow Collateral AlterG is an ongoing client that calls on Casella Creative for a variety of projects from Illustrations, unique tradeshow collateral, internal and external documents. Below are the examples of high end water bottles to multipage eBooks. All of these projects had short deadline and quick turnarounds....something we specialize in. About AlterG - Anti-Gravity Treadmills with patented ...
Sparta ScienceCatalog + Tradeshow Booth Casella Creative helped Sparta Science to tell their story through a simple pocket-size handout. The handout was designed to be mostly driven by photos and condensed bullets, allowing readers to quickly digest information about Sparta Science's innovative sports science. The modular design also allows for easy tailoring of the message for unique target audiences. The ...
LIM InnovationsCatalog + Product Photography + Packaging Lim Innovations has been selling an above-knee socket for about a year and a half. After an extraordinary amount of research and design, they released their second product, a below-knee version. They needed a catalog that would visually explain the functionality and modularity of each product. We used clean crisp product photography to explain ...
LIM InnovationsCorporate Branding Manual One of our biggest clients, LIM Innovations had to start from scratch with their brand. We began with a blank canvas and a plethora of market research. We have designed every touch point from packaging, logo design, branding style guides, website and product photography. We initially had three months to create the branding for the launch ...
U.S. Department of EnergyAnnual Report Design Concentric Energies hired Casella Creative to convey information originating from the / U.S. DOE that was extremely complex and hard to digest. We were able to reformat a tremendous amount of raw data into a series of 3 volumes and also developed 30 color charts for each report. The goal of this project was ...
