Hardware Concepts
After 20 years of providing top-quality door hardware, they’ve recently moved to a brand new building in Pacific Grove, and they’re celebrating with a brand new logo to match. The new design takes things to the next level with a bold Bodoni font that reflects the brand’s focus on high-end products. The H in “Hardware” is cleverly crafted to draw the audience’s eye to the door handle – the very heart of what Hardware Concepts is all about. With this fresh new look, Hardware Concepts is ready to take their business to new heights in 2023 and beyond.
The site had to speak to at least three distinct audiences: interior designers, builders and home owners, each with a specific value proposition.
The largest challenge was ensuring these audiences quickly understood the difference between cheap hard wear and custom build hardware, while learning about the unique differentiators of Hardware Concepts, all while showing off the years of experience and customer service and knowledge. The hardware of a house is the most tactile part of the structure. Using cheap hardwear is the equivalent of a Kia steering wheel on a Ferrari.