Company
East Coast hustle, West Coast heart … I grew up in Jersey, snowboarded semi-pro until I swapped the board for a BFA from CSU Fullerton, then dove head-first into design and photography.
I started Casella Creative in 2006 to help small and midsize businesses look sharper and think smarter about their brands. Since then I’ve teamed up with global names in tech, consumer goods, agriculture, cleantech, and healthcare.
My résumé ranges from photographing fine jewelry to designing the Monterey Bay Aquarium’s website, art-directing at a major Central Coast agency, working with Berkshire Hathaway, and even launching Grit Knives. My passion project in branding-meets-product design.
The through-line: keep it simple. No extra layers, no crossed wires. Just a straight shot from concept to launch.
Core Values
Versatility
We bring a wide range of skills across branding, digital, print, photography, and video to meet diverse client needs. This adaptability allows us to provide end-to-end solutions while keeping all elements cohesive and aligned with strategy.
Integrity
We deliver honest guidance and realistic solutions tailored to each client’s budget and goals. Every project is approached with transparency to build trust and maintain professional standards
Creativity
We create innovative designs that are both visually compelling and strategically effective. Our work combines artistry with business sense, ensuring solutions are original while aligned with client objectives.