Design That Brings the Field to the Shelf
When you work in agriculture, you learn quickly that the story starts in the field long before it reaches the shelf.
Over the years, Casella Creative has partnered with some of the most respected names in produce:
Church Brothers Farms capturing the freshness and reliability of their leafy greens
Martin Jefferson & Sons highlighting their family heritage and commitment to quality
Fresh from Devine Trucking and transportation
The Greeniest emphasizing sustainability and innovative growing practices
Chiquita building on an iconic brand to keep it approachable and fun
Designing for agriculture taught me that every brand has a unique origin story: soil, seed, and family legacy. The visuals have to carry that heritage while appealing to today’s buyers, retailers, distributors, and consumers. Who want transparency and freshness they can trust.
Casella Creative’s approach focuses on:
Honoring the land: earthy palettes and natural textures drawn from the fields themselves
Building trust: photography that highlights the hands and hard work behind the produce
Simplifying the message: packaging, point-of-sale materials, and campaigns that tell the farm’s story at a glance
Good design in agriculture isn’t just decoration, it’s how you bring authenticity to market. I aim to make every label, sign, and campaign feel as fresh and genuine as the harvest it represents.
If you’re in produce marketing, farming cooperatives, or distribution and want creative that reflects your roots and helps your brand thrive in competitive aisles, let’s connect.
