Misa Bella Designs hired Casella Creative to design their visual identity. The logo needed to express their timeless craftsmanship. We created a monogram with interlocking letter forms like in their furniture designs. The font Caslon was chosen for the mark because it’s considered elegant and has a robust texture. Caslon was designed in 1725 which gives it a classic feel. We also used Open Sans which is a new modern font that contrasts with the old and works well on digital devices. The mark creates an aura of elegance and formality that fit with the need of this small business.
Misa Bella Design
Logo + Business System + Brochure