LIM Innovations

After LIM Innovations secured its brand in the prosthetic industry the marketing strategy began to shift. The majority of sales were patient driven. Therefore the ads had to go beyond selling sockets and connect with people who needed the device. So we created a campaign based on authenticity, showing patients wearing the socket along with their support systems. We steered away from the heroic action  

sport photos.  All photos were shot on sight or in the field. These ads were used throughout the industry carrying the credibility of the product. One of the unintended results of this ad campaign was creating celebrities out of product users.