Monterey County Convention & Visitors Bureau

The Monterey County convention center and visitors Bureau contacted Casella Creative to redesign their email marketing. The design needed to be fully responsive to compensate for the large amount of mobile users since the previous design. Through analytics and open rates we’re able to determine an ideal size for the newsletter 

that would host beautiful photography in expressive typography. With a mailing list of over 10,000 clients this email blast needed to work on infinite devices. Below are the final template designs which will change monthly to fit the needs of the client.