Despite being a collaboration between three master craftsmen, JBH was largely unknown in the marketplace. That’s where we came in. With a focus on quality, we set out to create a new visual identity and art direction that would elevate the brand and give JBH the strong visual presence they needed on the web.
We began by commissioning premium photography that truly showcased the beauty and craftsmanship of JBH’s work. From there, we created a single-page visual experience that was simple, intuitive, and easy for users to navigate. And to tie it all together, we developed a package suite that ensured consistency across all touchpoints, while also introducing a powerful storytelling element that helped connect consumers to the core of JBH’s woodworking ethos.
The end result is a brand identity that truly captures the essence of JBH’s commitment to quality and craftsmanship. If you’re looking for a strategic partner to help you take your brand to the next level, look no further than Casella Creative. Contact us today to learn more about our services and how we can help you tell your story with impact.
