At Casella Creative, we’re proud to work with innovative companies that are leading the charge in their respective industries. That’s why we were thrilled to partner with Concentric Power, the next generation provider of energy products, to help them create a powerful brand identity that truly reflects their commitment to high-efficiency energy modules for onsite electric power generation.
Our goal was to develop a brand identity that would represent the overlapping disciplines of engineering, operations, maintenance, and finance expertise that are the cornerstone of Concentric Power’s products and services. To achieve this, we started with concentric circles, which symbolize the interconnected nature of these disciplines, and carried the motif of overlapping circles throughout every touch point of the brand.
From there, we developed a comprehensive identity system that was applied to everything from the company’s field trucks to their website. We used drone photography to showcase the high-tech, cutting-edge nature of Concentric Power’s products and services, and we designed a website that was both visually stunning and highly functional, providing customers with a clear understanding of what sets Concentric Power apart from the competition.
The end result was a brand identity that truly represents Concentric Power’s commitment to excellence and innovation. If you’re looking to take your brand to the next level, contact Casella Creative today. Our team of experts is here to help you create a powerful brand identity that truly sets you apart from the competition.
