Ono Productions is a film production company that has deep Hawaiian roots. The company offers productions targeted at a young audience. The firm retained Casella seeking a new corporate image. We wanted to develop a unique logo that avoided the cliché movie reel visual. We also wanted a logo that works on many levels. We came up with the idea of utilizing the company name interlaced with the leaves from the Hawaiian butternut tree. The logo was warmly embraced by the client and serves them well today.