We were retained to increase the number of new patients that sought out orthodontic services. Dr. Mitchell wanted a cost-effective web presence that would include a website, together with a social media campaign that would increase traffic to the site. Dr. Mitchell cares deeply about his patients, and about the emotional value of perfectly straight teeth that result in a perfect smile. The client calls this the “Signature Mitchell Smile”. We completed redesigned the website and created a special social media campaign that utilized Facebook and YouTube. The client had established aggressive targets for this campaign. As a result of our efforts, Dr. Mitchell received a 220% increase in walk-in traffic, which resulted in strong revenue growth and another winning smile-from Dr. Mitchell.