Website Design

Client: David Ligare

Brief

Pleasing our clients is incredibly important to the Casella team. Finding a way to engage the audience for our client sometime involves doing more by showing less. Such was the case with the website redesign we performed for noted artist David Ligare. We decided to put his art front and center, complemented by clean typography. We eliminated unnecessary verbiage and offered a clean, simple design that has resulted in a dramatic increase in traffic to the website. Mr. Ligare was thrilled with the result, saying “The new format is EXACTLY right to me!!! Great job. Simple is not necessarily easy.”

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