Concentric has worldwide partners that range from government agencies to venture capital firms. Their focus on technology required a forward-thinking logo that would tie in nicely with their name. We originated the idea of a navy blue square to symbolize their integrity, stability and professionalism. We then incorporated a series of linking rings, akin to a Super Venn diagram, to convey the many disparate and competing factions that exist in Concentric’s world of resource management and clean energy.