The competition for luxury watches is fierce. Charriol needed a new brochure that would convey their products in a unique form factor. We came up with the idea of a lushly photographed catalog, sized to fit a #10 envelope. By using the new small size, the client was able to save a lot of money on postage costs.These savings were then utilized to print the brochure using a very high quality glossy paper. The catalog received rave reviews and was credited with providing a sharp uplift in revenue.