Archive for the Awards category

Casella Creative Wins Grant to Benefit Dorothy’s Place

by Chuck on October 12th, 2007

Salinas, CA – Casella Creative is pleased to announce that Creative Director, Chuck Casella has been awarded a grant by Sappi Fine Paper’s Ideas that Matter program. The grant will fund a print campaign benefiting 25 Years of Love: Dorothy’s Place. The scope of the project was to develop marketing materials that communicate the need for the organization to grow into a privately-funded entity that provides meals, homes, job training and jobs for Salinas’ chronically homeless. As Dorothy’s Place celebrates 25 years of service to the poor and marginalized, its primary focus is to go out of business – to end chronic homelessness in Salinas by providing its guests with permanent supportive housing, job skills training and long term employment through micro-enterprise and small retail businesses.

Since its inception in 1999, Sappi’s Ideas that Matter program has awarded over $1 million each year in grants and has attracted applications from designers throughout the world.

The Ideas that Matter program recognizes designers who have partnered with a philanthropic organization to develop proposals including campaign concepts, business plans, objectives, costs and possible benefits. Entries were judged by an independent review panel of top North American graphic designers and representatives from leading non-profit organizations including School of Visual Arts, Des Enfants, Inc., VSA Partners, Inc. and Adam & Co. All judges based their decisions on each proposal’s creativity and potential effectiveness, and expressed confidence in the designers’ vision.

“I chose to get involved with Dorothy’s Place because I felt their story of 25 years of assisting the homeless was not being told. Supplying the organization with the right marketing tools could allow them to get properly funded and continue their mission of love and compassion,” said Chuck Casella of Casella Creative.

“This year we received some exceptional and unique designs and campaigns that we know will bring energy and awareness to North America’s most important causes,” said Joe Isaak, Senior Consultant, Sales and Marketing, Sappi Fine Paper North America. “Ideas that Matter is a wonderful outlet for designers to use their passion and creativity to benefit the greater good, and Sappi is honored to be able to help share these powerful messages each year with audiences throughout North America.”

About Sappi Ideas that Matter
Since its inception, the program has funded more than 100 campaigns in North America, and awarded more than $7 million in grants worldwide. Ideas that Matter attracts applications from designers throughout the world. This year, Sappi received more than 100 applications from North American designers, and awarded 13 grants ranging from $5,000 to $50,000. The grants will be used to develop campaigns for non-profit organizations backing cultural, health, and human rights efforts, as well as supporting the homeless, underprivileged and disabled.

About Dorothy’s Place
It is the mission of Dorothy’s Place to live, to love, and to work in harmony; to serve the marginalized, to create partnerships that are mutually liberating, and to pursue social justice with respect and dignity for all, in the spirit of St. Francis and Dorothy Day.

About Casella Creative
Casella Creative focuses one single word “sustainability.” We believe in being, business, environmentally, and socially conscious is the way to a sustainable future. Casella Creative uses a blend of design ingenuity and strategic thinking that produces connections for your business to grow. We Specialize in corporate identities, marketing collateral, web design and are located in Salinas,California.

For more information contact:
Casella Creative
P.O.Box 7431
Spreckels,CA 93962
Tel: 831.676.3502
Web: www.casellacreative.com