Archive for the Marks category
Monterey Chamber of Commerce Showcase 2008
by Chuck on September 8th, 2008
Casella Creative supports the Monterey and Salinas Chambers of Commerce by sponsoring the Fall Showcase 2008. We rebranded the whole event, from brochures to tickets. The first step was to create the tagline “The power of Local.” It represents the idea that local businesses could provide better value and service than big conglomerates. Next the tagline was incorporated into an illustrated mark that displays the Monterey and Salinas chambers.
New Showcase Logo Design
Info on the Event:
The Salinas Valley and Monterey Peninsula Chambers of Commerce will present “Showcase 2008 – The Power of Local!” on Thursday, October 23 from 4:30 to 7:00 p.m. at the Monterey Conference Center. More than one hundred Chamber members will display their products and services, and approximately one thousand guests are expected to attend. Members of the public are invited to attend Showcase 2008 and see what their local business community has to off er, while also having an opportunity to network with hundreds of other potential customers. In addition to the potential business opportunities, guests will be able to participate in food and wine tastings.
Robertson Insurance Agency hires Casella Creative to Rebrand
by Chuck on January 24th, 2008
Salinas, CA | Robertson Insurance Agency of Salinas hires Casella Creative to design a full identity system. RIA has been a leader in customer service in both personal and commercial lines. They have two offices in California one in Salinas and the other in Selma. Robertson Insurance Agency is known for exceptional customer service.
The concept behind logo was to use a metaphor of a shield for protection. The rectangle and house represent the merging of commercial and personal lines. The color orange/gold and black represent the gold standard of quality service.