Photography Portfolio Just Posted

by Chuck on March 4th, 2010

After 3 years, I have finally redesigned my photography portfolio. Most of the images have been updated and they blow up to full-screen. It contains unpublished photos and my most recent projects.

The site can be viewed at:
www.chuckcasella.com

posted in Casella Creative, Graphic Design, Marketing & Promotion, marina graphic design, monterey, monterey county, monterey design firm, monterey graphic design, monterey marketing, salinas graphic design Comments off

Opening Day, What the Deck? at the Steinbeck Center

by Chuck on September 20th, 2009

Here are the opening photos from the What the Deck? art show. Some of the photos will be featured in the 100 page exhibition book, designed by Casella Creative. Overall the opening day exceeded all expectations, +700 visits to the exhibition and +200 at the skateboard demo.

This could only be topped by the closing night Oct 17th 2009. 5-9. Mark it on your calendar.

posted in Casella Creative, Illustration, Marketing & Promotion, Salinas web design, festival, monterey design firm, monterey graphic design, salinas graphic design Comments

Printable 2009 Calendar-pdf

by Chuck on February 7th, 2009

While creating my 2009 calendar, I noticed a printable version might be quite handy. So with minimal work I converted it to a PDF and decided to make it available to everyone. Hopefully you’ll find it useful. Download here

Happy New Year!

Printable 2009 calendar

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Photo for the Monterey 2009 Calendar

by Chuck on November 10th, 2008

I’ll be shooting all over Monterey County this month to photograph my 2009 promo calendar. I drove to Hahn Estates to shoot the beautiful fall colors. Below are some of my latest photos.

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Translating Sustainable Sushi to the Web

by Chuck on October 22nd, 2008

I have been working for the past 2 months for the Monterey Bay Aquarium on translating the sustainable sushi program to the web. As a long time sushi lover this has been a great project to design. The big challenge was to convey a positive message of ordering sushi to maintain healthy oceans. We didn’t want to just show a negative message about over-fishing. The solution was to display enticing alternatives. Have a look!

http://mbayaq.org/cr/cr_seafoodwatch/sfw_sushi.aspx

sustainable sushi choices

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Monterey Chamber of Commerce Showcase 2008

by Chuck on September 8th, 2008

Casella Creative supports the Monterey and Salinas Chambers of Commerce by sponsoring the Fall Showcase 2008. We rebranded the whole event, from brochures to tickets. The first step was to create the tagline “The power of Local.” It represents the idea that local businesses could provide better value and service than big conglomerates. Next the tagline was incorporated into an illustrated mark that displays the Monterey and Salinas chambers.

New Showcase Logo Design

Info on the Event:

The Salinas Valley and Monterey Peninsula Chambers of Commerce will present “Showcase 2008 – The Power of Local!” on Thursday, October 23 from 4:30 to 7:00 p.m. at the Monterey Conference Center. More than one hundred Chamber members will display their products and services, and approximately one thousand guests are expected to attend. Members of the public are invited to attend Showcase 2008 and see what their local business community has to off er, while also having an opportunity to network with hundreds of other potential customers. In addition to the potential business opportunities, guests will be able to participate in food and wine tastings.

Great Logo Experiment

by Chuck on September 7th, 2008

Here is a great article by designer, Doug Bartow, on what happens when companies try to cut corners on branding. Doug wasted $1000 on 4 online logo company’s.

The Challenge: Hire four online logo design companies, give them the same visual identity problem to solve, then critique the results.

The Kitty: Spend less than $1,000 USD total on all four companies, getting as many distinct variations as possible.

The Players: But how to choose? Simply googling logo design returns 11.7M hits in a mind-boggling .13 seconds. However, companies that play in this online space must successfully manage their search engine optimization, or SEO, to ensure that they appear at or near the top of search engine results consistently. Their business development depends upon it. Acknowledging this, I chose the top four non-sponsored returns from my Google search. The contestants, in search results order, are: the Logo Loft, Logo Design Pros, LogoBee and the notorious thousand-pound gorilla of online logo companies, Logoworks.

The Task: Invent a fictional client in need of a new logo. It should be fun, fast, colorful and kick-ass…rollerderby, of course! It’s a ‘sport’ familiar to most, but not so actively followed by the masses to make for an easy identity job without a modicum of research into the history and aesthetic of what is known in the biz as flat track derby. I found a rich collection of active clubs on the Women’s Flat Track Derby Association www site. There’s also a great Q & A section on the official rules for rollerderby, which are much more complex than I ever imagined. e.g. Q: “When do referees stop the jam-in-progress for a jammerless jam?” No, I’m not making this stuff up.

The Client: Troy, NY (id29′s hometown) was one of the original nine cities that in 1871 formed the National Association of Professional Baseball Players, which survives today as Major League Baseball’s National League. Although Troy’s team only lasted two years, they did sport a winning record (28-25,) and I discovered with some amazement that the domain name was available—perfect for my fictional upstart rollerderby team—the Troy Haymakers Flat Track Derby Club.

Let the games begin.

view the full article

http://www.underconsideration.com/speakup/archives/005099.html

So the bottom line is hire a design firm and spend $2000-$10,000 on a logo. If it’s done right the logo will last you 5-10 years. The logo will be paid off in a couple of years, if you consider the useage.

CasellaCreative

posted in Brochure Print, Collateral, Design, Identities, Marketing & Promotion, Marketing and Design, advertising, branding, logo design, monterey county, monterey design firm, salinas graphic design, salinas marketing Comments

BCurtis Energy & Resource Group, Inc. developes brand

by Chuck on August 25th, 2008

BCurtis Energy & Resource Group, Inc. hires Casella Creative to develope their brand. We utilized linking rings like a “super ven diagram” symbolizing all the different competing factors involved with clean energy and resource management. The dark blue square symbolizes stability and professionalism.

BCurtis Energies and Resource Group helps start-ups, multi-national corporations, universities and governments bring technologies to new markets, both domestically and overseas. They also work with a global network of agencies and venture capitalists to bring new technologies to market more efficiently.
Casella Creative is currently working on their web site. It should be launched by the end of next week.

New mark

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New Zach Ashton Video

by Chuck on August 14th, 2008

Official music video for the song “Losing” from Zach Ashton’s album “Just Like Beautiful”