Archive for the marina category
Billboards with a strong message
by Chuck on September 23rd, 2008
The City of Salinas in partnership with Casella Creative launched the first phase of the anti-violence campaign. Below are links and articles of the media coverage.
Below is the article for the Salinas Californian.
Coming to a billboard near you: four thought-provoking scenes aimed at persuading young wayward gang members to leave the road they’re on.
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QuantcastThe billboards are newest campaign by the city of Salinas to fight gangs. One billboard features two panels; in one, an image of a big toe on a body tagged at the morgue next to a college identification card. The message is “Choose your identity.”
Another billboard features scenes from a funeral and a graduation with the caption, “choose your ceremony.”
“Part of our game plan is to work on all the different levels such as prevention and …” said Salinas Mayor Dennis Donohue on Thursday. “None of these things are in response to current events; we’re rolling out the game plan.”
The billboards will be erected at these locations: John Street at Spring Street, Market Street at Clark Street, Abbott Street at Romie Lane and Sherwood Drive at Market Street.
Donohue said the campaign is a collaboration between the business community and students at Heald College through the city’s Community Awareness group’s communication committee.
The campaign is privately financed by Foxy produce company, he said.
Billboards target gang culture
Message on Salinas signs brutally honest
Communication committee members Shelly Smith, an instructor at Heald College in Salinas, and Chuck Casella of Salinas-based Casella Creative, came up with the campaign. Smith said she brought in 50 students from criminal justice and business classes to help conceive the idea in March.Because many of her students came from a background of having to make “difficult choices” in their own lives, Smith said that makes the effort and resulting work all the more powerful.
Casella said the billboards are focused on raising community awareness and aimed at those submerged in gang activity.
“Basically, you can’t tell kids not to join the gangs,” he said. “The only thing you can do is state the brutal facts.”
Casella said more billboard and campaign ideas are dependent on fundraising through corporate donations.
“It makes people think about it and be aware of it,” said Salinas police Cmdr. Trevor Iida, the city’s Community Safety Alliance director. “The more people are aware, the more they will want to help change. I don’t think the majority of the community understands the gravity of the gang problem.”
By Sunita Vijayan
4th issue of Love Loudly
by Chuck on June 13th, 2008
The forth issue of Love Loudly is released by Dorothy’s Place. The ground breaking quarterly newsletter designed by Casella Creative. The unique feature of the newsletter is it doubles as a poster to extend the shelf life. Part of our design process is a create collateral that goes beyond the original means. From it’s release, donations are up considerably. As a part of Casella Creative’s commitment to social justice the newsletter is apart of our Pro-Bono initiative. You may request a copy at DorothysPlace.org or contact Casella Creative direct.
David Ligare: new website and gallery
by Chuck on June 12th, 2008
Casella Creative just completed the Neo-Classic painter, David Ligare’s website. As the artist has evolved so has his presence on the web. His previous website was dated and filled with information that took away from his paintings. The idea was to display his large full color paintings coupled with clean typography. The purpose of the website is to function like a container and display the essence of his work.
The client’s feedback was “The new format is EXACTLY right to me!!! Great job. Simple is not necessarily easy.”
So have a look at David’s work at www.davidligare.com
Sappi Ideas that Matter: Fighting poverity in Salinas
by Chuck on June 1st, 2008
Here are some close up photos from the sappi grant projects. All the projects were sent to the national Sappi competition held this week in Dallas.
Access IV launches new website
by Chuck on May 15th, 2008
Access IV is a locally owned home infusion pharmacy providing IV medication and nutrition therapies to patients in their homes. The website needed to project the growth of their business and exceptional service. The website goes beyond just informational and becomes a resource for it’s clients offering downloadable pdfs. All the design and photography was made by Casella Creative. Visit the site at www.accessiv.com
The Peter Maurin Work Co-operative distributes catalog designed by Casella Creative in Salinas, CA
by Chuck on May 7th, 2008
This is the last component of the Sappi Grant. It’s a 5″x5″ 12 page catalog that tells the compelling story of the Peter Maurin Cooperative. It has a dual purpose 1. to display the products and services for new business 2. to tell the story of how this program is empowering the homeless. Throughout the brochure is a heart motif growing at an exponential rate, that is a metaphor for spreading LOVE. The brochure was printed on recycled paper to reinforce the co-op’s commitment to sustainability. To obtain a catalog call 831.776.8674. or contact Casella Creative.
Casella Creative designs Biomass 2008 Report
by Chuck on April 19th, 2008
Casella Creative has been working with BCurtis Energies and the US Department of Energy to create a 56 page report that states the potential of the next generation of ethanol. Clients like this reaffirm our commitment to the environment. The total report is still being politically vetted, but it’s almost complete. It’s comprised of 30 color charts and 30 company profiles. Casella Creative specializes in taking complex information and distilling it down to easy to understand charts and graphs.
Download a pdf of the “Biomass 2008: Fueling Our Future slide presentation biomass2008slides-bcurtis
Agriculture Photos in Salinas,CA
by Chuck on March 17th, 2008
Here are a couple of pre-harvest shots I took in the Salinas Valley. The dramatic clouds remind me of the Lord of the Rings. These photos are part of a promotional series I’m currently in the process of creating. The idea is to creatively show the life cycle of agriculture in Monterey County.
Casella Creative completes Dorothy’s Place Sappi Grant
by Chuck on February 10th, 2008
Salinas, CA | After 26 years of assisting the homeless, Dorothy’s Place finally has all the collateral they need to spread their message of love. The full identity system was designed by Casella Creative that included Business cards for 44 people, letterhead, and envelopes. Casella Creative is one the 15 design firms across the country to receive the prestigious Sappi grant for their personal philanthropic cause.
Salinas Landscape Photography in Zoomify
by Chuck on February 9th, 2008
Salinas, CA | CS3 has some pretty cool tools including the ability to export large images for websites in the zoomify format. It’s the same effect as google maps. Zoomify makes high-quality images zoom-and-pan for fast, interactive viewing on the web! Here is a massive photo I stitched together then dropped into Zoomify. It’s a view of the agriculture in the Salinas Valley
Salinas Zoomify
