Casella Creative’s contribution to the WHAT THE DECK? art show

by Chuck on October 16th, 2009

Less than 24 hours until the big auction.  The photos below are the two decks submitted in the What The Deck? Art Show in Salinas. The Evel Knievel Deck was inspired by my experiences growing up as a child and believing that anything  was possible. The other deck “Cookin’ up love” was made to represent all of the  things that Dorothy’s Place offers to it’s guests. The deck displays and overwhelming amount of objects.

Monterey Chamber of Commerce Showcase 2008

by Chuck on September 8th, 2008

Casella Creative supports the Monterey and Salinas Chambers of Commerce by sponsoring the Fall Showcase 2008. We rebranded the whole event, from brochures to tickets. The first step was to create the tagline “The power of Local.” It represents the idea that local businesses could provide better value and service than big conglomerates. Next the tagline was incorporated into an illustrated mark that displays the Monterey and Salinas chambers.

New Showcase Logo Design

Info on the Event:

The Salinas Valley and Monterey Peninsula Chambers of Commerce will present “Showcase 2008 – The Power of Local!” on Thursday, October 23 from 4:30 to 7:00 p.m. at the Monterey Conference Center. More than one hundred Chamber members will display their products and services, and approximately one thousand guests are expected to attend. Members of the public are invited to attend Showcase 2008 and see what their local business community has to off er, while also having an opportunity to network with hundreds of other potential customers. In addition to the potential business opportunities, guests will be able to participate in food and wine tastings.

access iv rebranded

by Chuck on May 8th, 2008

Access IV is a pharmacy & nutrition service located in Marina CA. They hired Casella Creative to update their brand. The reason for the rebranding was they realized the value in a strong online presents. With a new website in the works they wanted a matching logo. The owners didn’t want to stray too far from the original logo because they already had brand recognition. A major problem with the old logo was the IV was mistaken for a roman numeral 4. When the type was placed in all caps the periods had to be used which added an extra element. Using a bold lower-case type solved both issues and allowed this mark more approachability and strength. Casella Creative used a classic typeface (Scala) to add a timelessness to the mark. Coming soon new website: accessiv.com

New logo and website design for Panacea

by Chuck on January 30th, 2008

Carmel, CA | Panacea, Carmel’s leading concierge service has just launched a new brand and website designed by Casella Creative. Panacea exists to unite the discerning estate owners and vacationers with such first class services. Panacea, simply put, is luxury simplified. The new logo represents the trust and accountability of a personal signature. The website foreshadows the experience of hiring Panacea.

The Peter Maurin Work Co-operative gets a new logo designed by Casella Creative in Salinas, CA

by Chuck on December 4th, 2007

Salinas, CA | Part of Casella Creative‘s social responsibility they designed a new logo for the product catalog which will be out by the first of the year. The goal of the Work Co-operative is to create sustainable work and revenue opportunities for guests of Dorothy’s Place who are ready for a “next step” after volunteering. Our emphasis is building self-esteem and confidence among our members and creating a work environment without overwhelming stress.

CasellaRT ReLaunched once again!

by Chuck on August 22nd, 2007

Salinas, CA | I have just posted my new master site. Casellart is the hub to all of my capabilities. After 10 months of working at an agency my web skills started to slip away. This site has allowed me to refresh them.
CasellaRT