Archive for the logo design category
Casella Creative’s contribution to the WHAT THE DECK? art show
by Chuck on October 16th, 2009
Less than 24 hours until the big auction. The photos below are the two decks submitted in the What The Deck? Art Show in Salinas. The Evel Knievel Deck was inspired by my experiences growing up as a child and believing that anything was possible. The other deck “Cookin’ up love” was made to represent all of the things that Dorothy’s Place offers to it’s guests. The deck displays and overwhelming amount of objects.
Multiplication of Small Successes-Visual Data for Non-profit
by Chuck on July 17th, 2009
Salinas Non-profit Illustration
Casella Creative illustrates visual data poster for non-profit in Salinas, California. In 2008 Dorothy’s Place had a pretty big year of assisting the marginalized. Dorothy’s Place believes in the value and dignity of ever person, in hospitality for our most marginalized, and in a future where our respect of our neighbor transcends fear and greed. As a way of quickly displaying the good deeds of DP to the newsletter subscribers we decided to focus on the numbers. This poster simply tells the story of DP in 2008.
Monterey Chamber of Commerce Showcase 2008
by Chuck on September 8th, 2008
Casella Creative supports the Monterey and Salinas Chambers of Commerce by sponsoring the Fall Showcase 2008. We rebranded the whole event, from brochures to tickets. The first step was to create the tagline “The power of Local.” It represents the idea that local businesses could provide better value and service than big conglomerates. Next the tagline was incorporated into an illustrated mark that displays the Monterey and Salinas chambers.
New Showcase Logo Design
Info on the Event:
The Salinas Valley and Monterey Peninsula Chambers of Commerce will present “Showcase 2008 – The Power of Local!” on Thursday, October 23 from 4:30 to 7:00 p.m. at the Monterey Conference Center. More than one hundred Chamber members will display their products and services, and approximately one thousand guests are expected to attend. Members of the public are invited to attend Showcase 2008 and see what their local business community has to off er, while also having an opportunity to network with hundreds of other potential customers. In addition to the potential business opportunities, guests will be able to participate in food and wine tastings.
Great Logo Experiment
by Chuck on September 7th, 2008
Here is a great article by designer, Doug Bartow, on what happens when companies try to cut corners on branding. Doug wasted $1000 on 4 online logo company’s.
The Challenge: Hire four online logo design companies, give them the same visual identity problem to solve, then critique the results.
The Kitty: Spend less than $1,000 USD total on all four companies, getting as many distinct variations as possible.
The Players: But how to choose? Simply googling logo design returns 11.7M hits in a mind-boggling .13 seconds. However, companies that play in this online space must successfully manage their search engine optimization, or SEO, to ensure that they appear at or near the top of search engine results consistently. Their business development depends upon it. Acknowledging this, I chose the top four non-sponsored returns from my Google search. The contestants, in search results order, are: the Logo Loft, Logo Design Pros, LogoBee and the notorious thousand-pound gorilla of online logo companies, Logoworks.
The Task: Invent a fictional client in need of a new logo. It should be fun, fast, colorful and kick-ass…rollerderby, of course! It’s a ‘sport’ familiar to most, but not so actively followed by the masses to make for an easy identity job without a modicum of research into the history and aesthetic of what is known in the biz as flat track derby. I found a rich collection of active clubs on the Women’s Flat Track Derby Association www site. There’s also a great Q & A section on the official rules for rollerderby, which are much more complex than I ever imagined. e.g. Q: “When do referees stop the jam-in-progress for a jammerless jam?” No, I’m not making this stuff up.
The Client: Troy, NY (id29′s hometown) was one of the original nine cities that in 1871 formed the National Association of Professional Baseball Players, which survives today as Major League Baseball’s National League. Although Troy’s team only lasted two years, they did sport a winning record (28-25,) and I discovered with some amazement that the domain name was available—perfect for my fictional upstart rollerderby team—the Troy Haymakers Flat Track Derby Club.
Let the games begin.
view the full article
http://www.underconsideration.com/speakup/archives/005099.html
So the bottom line is hire a design firm and spend $2000-$10,000 on a logo. If it’s done right the logo will last you 5-10 years. The logo will be paid off in a couple of years, if you consider the useage.
access iv rebranded
by Chuck on May 8th, 2008
Access IV is a pharmacy & nutrition service located in Marina CA. They hired Casella Creative to update their brand. The reason for the rebranding was they realized the value in a strong online presents. With a new website in the works they wanted a matching logo. The owners didn’t want to stray too far from the original logo because they already had brand recognition. A major problem with the old logo was the IV was mistaken for a roman numeral 4. When the type was placed in all caps the periods had to be used which added an extra element. Using a bold lower-case type solved both issues and allowed this mark more approachability and strength. Casella Creative used a classic typeface (Scala) to add a timelessness to the mark. Coming soon new website: accessiv.com
Complete Sappi Grant
by Chuck on February 15th, 2008
Six months and 30 grand later, Dorothy’s Place finally has a solid brand to raise the funding they need. Thanks to Sappi paper and their “Ideas that Matter Grant” Here is the full range of collateral that was designed by Casella Creative.
Dorothy’s Distributes Brochures
by Chuck on February 12th, 2008
Salinas, CA | Casella Creative Designs 3 brochures to promote the variety of social services that Dorothy’s place offers. Full color 5″x5″ pocket brochures were created to represent Dorothy’s Place, Women Alive and Youth Alive. These brochures were paid for by a grant from Sappi fine paper.
Casella Creative completes Dorothy’s Place Sappi Grant
by Chuck on February 10th, 2008
Salinas, CA | After 26 years of assisting the homeless, Dorothy’s Place finally has all the collateral they need to spread their message of love. The full identity system was designed by Casella Creative that included Business cards for 44 people, letterhead, and envelopes. Casella Creative is one the 15 design firms across the country to receive the prestigious Sappi grant for their personal philanthropic cause.
New logo and website design for Panacea
by Chuck on January 30th, 2008
Carmel, CA | Panacea, Carmel’s leading concierge service has just launched a new brand and website designed by Casella Creative. Panacea exists to unite the discerning estate owners and vacationers with such first class services. Panacea, simply put, is luxury simplified. The new logo represents the trust and accountability of a personal signature. The website foreshadows the experience of hiring Panacea.
Robertson Insurance Agency hires Casella Creative to Rebrand
by Chuck on January 24th, 2008
Salinas, CA | Robertson Insurance Agency of Salinas hires Casella Creative to design a full identity system. RIA has been a leader in customer service in both personal and commercial lines. They have two offices in California one in Salinas and the other in Selma. Robertson Insurance Agency is known for exceptional customer service.
The concept behind logo was to use a metaphor of a shield for protection. The rectangle and house represent the merging of commercial and personal lines. The color orange/gold and black represent the gold standard of quality service.