Archive for the advertising category
Billboards with a strong message
by Chuck on September 23rd, 2008
The City of Salinas in partnership with Casella Creative launched the first phase of the anti-violence campaign. Below are links and articles of the media coverage.
Below is the article for the Salinas Californian.
Coming to a billboard near you: four thought-provoking scenes aimed at persuading young wayward gang members to leave the road they’re on.
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QuantcastThe billboards are newest campaign by the city of Salinas to fight gangs. One billboard features two panels; in one, an image of a big toe on a body tagged at the morgue next to a college identification card. The message is “Choose your identity.”
Another billboard features scenes from a funeral and a graduation with the caption, “choose your ceremony.”
“Part of our game plan is to work on all the different levels such as prevention and …” said Salinas Mayor Dennis Donohue on Thursday. “None of these things are in response to current events; we’re rolling out the game plan.”
The billboards will be erected at these locations: John Street at Spring Street, Market Street at Clark Street, Abbott Street at Romie Lane and Sherwood Drive at Market Street.
Donohue said the campaign is a collaboration between the business community and students at Heald College through the city’s Community Awareness group’s communication committee.
The campaign is privately financed by Foxy produce company, he said.
Billboards target gang culture
Message on Salinas signs brutally honest
Communication committee members Shelly Smith, an instructor at Heald College in Salinas, and Chuck Casella of Salinas-based Casella Creative, came up with the campaign. Smith said she brought in 50 students from criminal justice and business classes to help conceive the idea in March.Because many of her students came from a background of having to make “difficult choices” in their own lives, Smith said that makes the effort and resulting work all the more powerful.
Casella said the billboards are focused on raising community awareness and aimed at those submerged in gang activity.
“Basically, you can’t tell kids not to join the gangs,” he said. “The only thing you can do is state the brutal facts.”
Casella said more billboard and campaign ideas are dependent on fundraising through corporate donations.
“It makes people think about it and be aware of it,” said Salinas police Cmdr. Trevor Iida, the city’s Community Safety Alliance director. “The more people are aware, the more they will want to help change. I don’t think the majority of the community understands the gravity of the gang problem.”
By Sunita Vijayan
Great Logo Experiment
by Chuck on September 7th, 2008
Here is a great article by designer, Doug Bartow, on what happens when companies try to cut corners on branding. Doug wasted $1000 on 4 online logo company’s.
The Challenge: Hire four online logo design companies, give them the same visual identity problem to solve, then critique the results.
The Kitty: Spend less than $1,000 USD total on all four companies, getting as many distinct variations as possible.
The Players: But how to choose? Simply googling logo design returns 11.7M hits in a mind-boggling .13 seconds. However, companies that play in this online space must successfully manage their search engine optimization, or SEO, to ensure that they appear at or near the top of search engine results consistently. Their business development depends upon it. Acknowledging this, I chose the top four non-sponsored returns from my Google search. The contestants, in search results order, are: the Logo Loft, Logo Design Pros, LogoBee and the notorious thousand-pound gorilla of online logo companies, Logoworks.
The Task: Invent a fictional client in need of a new logo. It should be fun, fast, colorful and kick-ass…rollerderby, of course! It’s a ‘sport’ familiar to most, but not so actively followed by the masses to make for an easy identity job without a modicum of research into the history and aesthetic of what is known in the biz as flat track derby. I found a rich collection of active clubs on the Women’s Flat Track Derby Association www site. There’s also a great Q & A section on the official rules for rollerderby, which are much more complex than I ever imagined. e.g. Q: “When do referees stop the jam-in-progress for a jammerless jam?” No, I’m not making this stuff up.
The Client: Troy, NY (id29′s hometown) was one of the original nine cities that in 1871 formed the National Association of Professional Baseball Players, which survives today as Major League Baseball’s National League. Although Troy’s team only lasted two years, they did sport a winning record (28-25,) and I discovered with some amazement that the domain name was available—perfect for my fictional upstart rollerderby team—the Troy Haymakers Flat Track Derby Club.
Let the games begin.
view the full article
http://www.underconsideration.com/speakup/archives/005099.html
So the bottom line is hire a design firm and spend $2000-$10,000 on a logo. If it’s done right the logo will last you 5-10 years. The logo will be paid off in a couple of years, if you consider the useage.
New Self-Promo Mailer
by Chuck on June 29th, 2008
Casella Creative released a new self promotion to showcase the capabilities of the studio. Fresh from the printer, the flash cards are drilled and bound by an aluminum rivet. They can hold from 10 to 18 project photos and descriptions. The mailers are custom built to meet prospective client needs. To Request one call Casella Creative direct 831.676.3502 or email us with the following info.
Name:
Title:
Business:
Industry:
Address:
City: St: Zip:
Country:
Phone:
Fax:
Email:
Coming in mid-december, the 2009 “a day in Monterey county calendar.”
David Ligare: new website and gallery
by Chuck on June 12th, 2008
Casella Creative just completed the Neo-Classic painter, David Ligare’s website. As the artist has evolved so has his presence on the web. His previous website was dated and filled with information that took away from his paintings. The idea was to display his large full color paintings coupled with clean typography. The purpose of the website is to function like a container and display the essence of his work.
The client’s feedback was “The new format is EXACTLY right to me!!! Great job. Simple is not necessarily easy.”
So have a look at David’s work at www.davidligare.com
Sappi Ideas that Matter: Fighting poverity in Salinas
by Chuck on June 1st, 2008
Here are some close up photos from the sappi grant projects. All the projects were sent to the national Sappi competition held this week in Dallas.
Sugar & Spice Video
by Chuck on May 11th, 2008
Zach Ashton released a new video last month “Sugar & Spice,” to support his album “Just like Beautiful”. Casella Creative has worked extensively over the years with Zach, and recently designed his latest album artwork. Currently he is touring Brazil.
The Peter Maurin Work Co-operative distributes catalog designed by Casella Creative in Salinas, CA
by Chuck on May 7th, 2008
This is the last component of the Sappi Grant. It’s a 5″x5″ 12 page catalog that tells the compelling story of the Peter Maurin Cooperative. It has a dual purpose 1. to display the products and services for new business 2. to tell the story of how this program is empowering the homeless. Throughout the brochure is a heart motif growing at an exponential rate, that is a metaphor for spreading LOVE. The brochure was printed on recycled paper to reinforce the co-op’s commitment to sustainability. To obtain a catalog call 831.776.8674. or contact Casella Creative.
Agriculture Photos in Salinas,CA
by Chuck on March 17th, 2008
Here are a couple of pre-harvest shots I took in the Salinas Valley. The dramatic clouds remind me of the Lord of the Rings. These photos are part of a promotional series I’m currently in the process of creating. The idea is to creatively show the life cycle of agriculture in Monterey County.
Download Pop-up Die-Cut Template
by Chuck on February 7th, 2008
Salinas, CA. | Due to the number of hits on my POP-UP CARD design for non-profits, I thought I’d share the die-cut template. A pop-up card is a simple cost effective way to create a card that makes a lasting impression. The file has the score and die lines on different layers. The pop-up piece doesn’t have to be a circle, it could be almost any shape just as long as it fits in the perimeter of the card. The template was supplied by Casella Creative , a Salinas design firm.
New Monterey County Photos
by Chuck on November 24th, 2007
Monterey County, CA |New landscape section add to ChuckCasella.com. that includes new HDR photos on the Salinas Valley and Monterey. I am currently working a new HDR stock photography site dedicated to the Monterey County.
Checkout the new photos by clicking the link below.