Archive for the Identities category
Monterey Chamber of Commerce Showcase 2008
by Chuck on September 8th, 2008
Casella Creative supports the Monterey and Salinas Chambers of Commerce by sponsoring the Fall Showcase 2008. We rebranded the whole event, from brochures to tickets. The first step was to create the tagline “The power of Local.” It represents the idea that local businesses could provide better value and service than big conglomerates. Next the tagline was incorporated into an illustrated mark that displays the Monterey and Salinas chambers.
New Showcase Logo Design
Info on the Event:
The Salinas Valley and Monterey Peninsula Chambers of Commerce will present “Showcase 2008 – The Power of Local!” on Thursday, October 23 from 4:30 to 7:00 p.m. at the Monterey Conference Center. More than one hundred Chamber members will display their products and services, and approximately one thousand guests are expected to attend. Members of the public are invited to attend Showcase 2008 and see what their local business community has to off er, while also having an opportunity to network with hundreds of other potential customers. In addition to the potential business opportunities, guests will be able to participate in food and wine tastings.
Great Logo Experiment
by Chuck on September 7th, 2008
Here is a great article by designer, Doug Bartow, on what happens when companies try to cut corners on branding. Doug wasted $1000 on 4 online logo company’s.
The Challenge: Hire four online logo design companies, give them the same visual identity problem to solve, then critique the results.
The Kitty: Spend less than $1,000 USD total on all four companies, getting as many distinct variations as possible.
The Players: But how to choose? Simply googling logo design returns 11.7M hits in a mind-boggling .13 seconds. However, companies that play in this online space must successfully manage their search engine optimization, or SEO, to ensure that they appear at or near the top of search engine results consistently. Their business development depends upon it. Acknowledging this, I chose the top four non-sponsored returns from my Google search. The contestants, in search results order, are: the Logo Loft, Logo Design Pros, LogoBee and the notorious thousand-pound gorilla of online logo companies, Logoworks.
The Task: Invent a fictional client in need of a new logo. It should be fun, fast, colorful and kick-ass…rollerderby, of course! It’s a ‘sport’ familiar to most, but not so actively followed by the masses to make for an easy identity job without a modicum of research into the history and aesthetic of what is known in the biz as flat track derby. I found a rich collection of active clubs on the Women’s Flat Track Derby Association www site. There’s also a great Q & A section on the official rules for rollerderby, which are much more complex than I ever imagined. e.g. Q: “When do referees stop the jam-in-progress for a jammerless jam?” No, I’m not making this stuff up.
The Client: Troy, NY (id29′s hometown) was one of the original nine cities that in 1871 formed the National Association of Professional Baseball Players, which survives today as Major League Baseball’s National League. Although Troy’s team only lasted two years, they did sport a winning record (28-25,) and I discovered with some amazement that the domain name was available—perfect for my fictional upstart rollerderby team—the Troy Haymakers Flat Track Derby Club.
Let the games begin.
view the full article
http://www.underconsideration.com/speakup/archives/005099.html
So the bottom line is hire a design firm and spend $2000-$10,000 on a logo. If it’s done right the logo will last you 5-10 years. The logo will be paid off in a couple of years, if you consider the useage.
Sappi Ideas that Matter: Fighting poverity in Salinas
by Chuck on June 1st, 2008
Here are some close up photos from the sappi grant projects. All the projects were sent to the national Sappi competition held this week in Dallas.
access iv rebranded
by Chuck on May 8th, 2008
Access IV is a pharmacy & nutrition service located in Marina CA. They hired Casella Creative to update their brand. The reason for the rebranding was they realized the value in a strong online presents. With a new website in the works they wanted a matching logo. The owners didn’t want to stray too far from the original logo because they already had brand recognition. A major problem with the old logo was the IV was mistaken for a roman numeral 4. When the type was placed in all caps the periods had to be used which added an extra element. Using a bold lower-case type solved both issues and allowed this mark more approachability and strength. Casella Creative used a classic typeface (Scala) to add a timelessness to the mark. Coming soon new website: accessiv.com
Agriculture Photos in Salinas,CA
by Chuck on March 17th, 2008
Here are a couple of pre-harvest shots I took in the Salinas Valley. The dramatic clouds remind me of the Lord of the Rings. These photos are part of a promotional series I’m currently in the process of creating. The idea is to creatively show the life cycle of agriculture in Monterey County.
Casella Creative completes Dorothy’s Place Sappi Grant
by Chuck on February 10th, 2008
Salinas, CA | After 26 years of assisting the homeless, Dorothy’s Place finally has all the collateral they need to spread their message of love. The full identity system was designed by Casella Creative that included Business cards for 44 people, letterhead, and envelopes. Casella Creative is one the 15 design firms across the country to receive the prestigious Sappi grant for their personal philanthropic cause.
New logo and website design for Panacea
by Chuck on January 30th, 2008
Carmel, CA | Panacea, Carmel’s leading concierge service has just launched a new brand and website designed by Casella Creative. Panacea exists to unite the discerning estate owners and vacationers with such first class services. Panacea, simply put, is luxury simplified. The new logo represents the trust and accountability of a personal signature. The website foreshadows the experience of hiring Panacea.
Robertson Insurance Agency hires Casella Creative to Rebrand
by Chuck on January 24th, 2008
Salinas, CA | Robertson Insurance Agency of Salinas hires Casella Creative to design a full identity system. RIA has been a leader in customer service in both personal and commercial lines. They have two offices in California one in Salinas and the other in Selma. Robertson Insurance Agency is known for exceptional customer service.
The concept behind logo was to use a metaphor of a shield for protection. The rectangle and house represent the merging of commercial and personal lines. The color orange/gold and black represent the gold standard of quality service.
The Peter Maurin Work Co-operative gets a new logo designed by Casella Creative in Salinas, CA
by Chuck on December 4th, 2007
Salinas, CA | Part of Casella Creative‘s social responsibility they designed a new logo for the product catalog which will be out by the first of the year. The goal of the Work Co-operative is to create sustainable work and revenue opportunities for guests of Dorothy’s Place who are ready for a “next step” after volunteering. Our emphasis is building self-esteem and confidence among our members and creating a work environment without overwhelming stress.
Casella Creative Wins Grant to Benefit Dorothy’s Place
by Chuck on October 12th, 2007
Salinas, CA – Casella Creative is pleased to announce that Creative Director, Chuck Casella has been awarded a grant by Sappi Fine Paper’s Ideas that Matter program. The grant will fund a print campaign benefiting 25 Years of Love: Dorothy’s Place. The scope of the project was to develop marketing materials that communicate the need for the organization to grow into a privately-funded entity that provides meals, homes, job training and jobs for Salinas’ chronically homeless. As Dorothy’s Place celebrates 25 years of service to the poor and marginalized, its primary focus is to go out of business – to end chronic homelessness in Salinas by providing its guests with permanent supportive housing, job skills training and long term employment through micro-enterprise and small retail businesses.
Since its inception in 1999, Sappi’s Ideas that Matter program has awarded over $1 million each year in grants and has attracted applications from designers throughout the world.
The Ideas that Matter program recognizes designers who have partnered with a philanthropic organization to develop proposals including campaign concepts, business plans, objectives, costs and possible benefits. Entries were judged by an independent review panel of top North American graphic designers and representatives from leading non-profit organizations including School of Visual Arts, Des Enfants, Inc., VSA Partners, Inc. and Adam & Co. All judges based their decisions on each proposal’s creativity and potential effectiveness, and expressed confidence in the designers’ vision.
“I chose to get involved with Dorothy’s Place because I felt their story of 25 years of assisting the homeless was not being told. Supplying the organization with the right marketing tools could allow them to get properly funded and continue their mission of love and compassion,” said Chuck Casella of Casella Creative.
“This year we received some exceptional and unique designs and campaigns that we know will bring energy and awareness to North America’s most important causes,” said Joe Isaak, Senior Consultant, Sales and Marketing, Sappi Fine Paper North America. “Ideas that Matter is a wonderful outlet for designers to use their passion and creativity to benefit the greater good, and Sappi is honored to be able to help share these powerful messages each year with audiences throughout North America.”
About Sappi Ideas that Matter
Since its inception, the program has funded more than 100 campaigns in North America, and awarded more than $7 million in grants worldwide. Ideas that Matter attracts applications from designers throughout the world. This year, Sappi received more than 100 applications from North American designers, and awarded 13 grants ranging from $5,000 to $50,000. The grants will be used to develop campaigns for non-profit organizations backing cultural, health, and human rights efforts, as well as supporting the homeless, underprivileged and disabled.
About Dorothy’s Place
It is the mission of Dorothy’s Place to live, to love, and to work in harmony; to serve the marginalized, to create partnerships that are mutually liberating, and to pursue social justice with respect and dignity for all, in the spirit of St. Francis and Dorothy Day.
About Casella Creative
Casella Creative focuses one single word “sustainability.” We believe in being, business, environmentally, and socially conscious is the way to a sustainable future. Casella Creative uses a blend of design ingenuity and strategic thinking that produces connections for your business to grow. We Specialize in corporate identities, marketing collateral, web design and are located in Salinas,California.
For more information contact:
Casella Creative
P.O.Box 7431
Spreckels,CA 93962
Tel: 831.676.3502
Web: www.casellacreative.com
Fine Paper
North America
225 Franklin Street
Boston, MA 02110
Tel +1 617 423 7300
Fax +1 617 423 5494